2014 / Academic work (in: typography)
As the task was to create a presentation for a typeface, I’ve chosen my beloved Futura. And while there were no requirements for tools/techniques, I decided to search for a more unexpected solution. With the help of a kaleidoscope, Futura being strictly geometrical and non romantic, expresses itself as a playful and diverse typeface. “As you did (not) imagine”. The project consisted of a handmade kaleidoscope with laser cut futura’s letters (plexiglass) inside and a series of cards (photographs of kaleidoscopic typeface views).